Website Promotion Services with NorCal Internet Marketing SEO Consultants

Getting Found by your Audience

"Website Promotion" begins with directory and search engine submissions and natural search engine optimization. The process of website promotion should continue through the life of your website via continually getting quality links to your site, and continually updating content on and about your site through articles, blog entries, social book marking, video and forum entries.

Website Promotion Process

Copywriting: Writing copy for the web is completely different than most other forms of writing because people don't read it, they scan it (usually in under 7 seconds), picking out key words and sentences.

We will write content that keeps readers attention by:

• highlighting your keywords with hypertext links and headings (also known as “anchor text”)
• using numbered or bulleted lists
• sticking with one idea per paragraph
• starting with the conclusion because it may be all that's read
• using half the words that you would use in conventional writing

People want credible, fresh web content. We'll help you find it or write it. We'll help you link to other sites for even more relevance. Users detested "sales writing"; they want to get the straight facts. It is difficult to write search engine friendly content that does not sound like a sales pitch, but it can be done. NorCal Consultants can Improve Your Web Content because our copy writers understand how to write for search engine optimization and usability.

Website Promotion: Effective Press Releases

We will help you determine what your story really should be. In order to write a press release, you must have a newsworthy story. It can be about an event that affects your industry, or it can be about a change in your company. Whatever you choose to be your story, you must remember to cover the basics. Your press release must always tell who, what, where, when, and why. We will make sure that your press release is relevant and interesting (even exiting) to your readers, concise and grammatically correct. We will write only the facts. We will make your story interesting with real examples and use an appropriate angle for your press release. Finally, we will make sure it has a link back to your website with anchor text.

Distributing the Release

We will find the most effective and immediate methods of distributing your press release to the media, both traditional and online.

Click here for a customized plan and pricing for Web site Promotion.