Search
engine optimization (SEO) is the process of improving the
volume and quality of traffic to a web site from search engines
via "natural" ("organic" or "algorithmic")
search results. Usually, the earlier a site is presented in
the search results, or the higher it "ranks," the
more searchers will visit that site. SEO
can also target different kinds of search, including image search,
video search, local search, and industry-specific vertical search
engines.
Search Engine Optimization Approach at
NorCal Consultants
Basic Strategy for Search Engine Optimization:
We research the specific keyword
combinations that online searchers enter to find web sites within
a particular market. We weave those keyword phrases into the
page text so that our client's site ranks well for those keyword
phrases. Our copywriters will write content which not only Drives
traffic to the site by incorporating the targeted keyword phrases,
but also Persuades site visitors to take action on a page by
highlighting the best features and selling the experience.
Keyword Strategy:
When developing copy, we concentrate
on up to three keyword phrases per page. Adding any more terms
would divert keyword focus and diminish results. We make sure
that the page has a specific call to action (i.e. pick up the
phone and call, click to the next page, select the buy button…)
Places for Key Word Phrases:
Title, meta description, meta keywords,
headings, bold print, links, and alt tags for images. Search
Engine Optimization Process at NorCal Internet
MarketingSEO
Consultants.
We Benchmark
Your Current Ranking We Analyze
Your Competition We Research
Your Keyword Phrases We Analyze
Your Web site For Optimization and Usability We Create
Content For Your Web site and review it with you We Analyze
Your Current Web Traffic We Present
You With Monthly Metrics Reports
Getting
Found by your Audience
"Website Promotion" begins
with directory and search engine submissions and natural search
engine optimization. The process of website promotion should
continue through the life of your website via continually getting
quality links to your site, and continually updating content
on and about your site through articles, blog entries, social
book marking, video and forum entries.
Website Promotion Process
Copy
writing: Writing copy for the web is completely different
than most other forms of writing because people don't read it,
they scan it (usually in under 7 seconds), picking out key words
and sentences.
We will write content that keeps readers attention by:
highlighting your keywords with hypertext links and headings
(also known as “anchor text”) using numbered
or bulleted lists sticking
with one idea per paragraph starting
with the conclusion because it may be all that's read using half
the words that you would use in conventional writing
People want credible, fresh web content. We'll help you find
it or write it. We'll help you link to other sites for even
more relevance. Users detested "sales writing"; they
want to get the straight facts. It is difficult to write search
engine friendly content that does not sound like a sales pitch,
but it can be done. NorCal
Consultants can Improve Your Web Content because our copy writers
understand how to write for search engine optimization and usability.
Website Promotion: Effective Press Releases
We will help you determine what
your story really should be. In order to write a press release,
you must have a newsworthy story. It can be about an event that
affects your industry, or it can be about a change in your company.
Whatever you choose to be your story, you must remember to cover
the basics. Your press release must always tell who, what, where,
when, and why. We will make sure that your press release is
relevant and interesting (even exiting) to your readers, concise
and grammatically correct. We will write only the facts. We
will make your story interesting with real examples and use
an appropriate angle for your press release. Finally, we will
make sure it has a link back to your website with anchor text.
Distributing the Release
We will find the most effective
and immediate methods of distributing your press release to
the media, both traditional and online.
Basic Strategy for Search Engine Optimization: