Web Design Service
Proper Web Design Can Bring High Rankings
& More Traffic
Do You Need a Web Site or Just a Site Makeover?
A good business web design starts with thinking about your
customer and what is it that they are looking for? Internet
marketing is different than normal business marketing because
the web is an impersonal place but we always try and implement
a personnel touch that relates to you and your business. We
focus on ways to humanize and personalize your business both
online and off.
Before we can start designing the website or redesigning it,
you need to decide what the purpose and goals of the website
are. What are the company’s goals? The web design produces
a marketing place. The Internet marketing strategies and web
design need to be consistent with the marketing strategies for
the organization or business.
Business web design requires that web sites be designed with
CLASS. The web design acronym CLASS highlights the elements
of best in class web design. They are Search Engine Optimization,
Content, Logical flow, Aesthetics, and Simplicity. Top business
website designers uses a balance of these key elements to produce
web sites that meet the goals of business owners.
Eye-catching graphics and style will fail miserably if there
is an unfocused message or if no visitors end up coming to the
website. "If you come up No. 1 in the world on the search
results but your website is a poor experience, that doesn't
do you much good. On the other hand, you may have an amazing-looking
website that is not showing up on any of the searches."
The right planning combined with these five elements will produce
a winning website.
 Content:
Remember visitors arriving are fast paced, click happy and easily
bored. Your website content needs to grab your visitor’s
attention in order to get results. Content is what tells what
you have to offer and creates a “call to action.”
If the content does not provide the information needed it will
provide little value.
Logical
flow: The organization and flow should follow the natural
selling process. Organizing your website’s navigation
may seem simple, but it actually requires a good deal of careful
thought. One of the first steps is to establish the call to
action. What are your goals and what action do you want visitors
to take?
Aesthetics:
We develop that right first impression through style, color
and simplicity. Design draws your visitors to what is important.
Blending of color, graphics and design creates an emotional
response to make your website memorable. Color communicates
powerfully in business web design. Aesthetics bring in the emotional
response that is so important in branding.
Simplicity:
Creating a simple and focused message to avoid confusion and
gets results is a main focus for us. In web design you want
to capture the visitor’s attention with your message.
With search engines, focus and simplicity gets faster and better
results. It is important to get the visitor’s attention
and understand the purpose of the website in 3 seconds or less.
SEO:
The perfect website without visitors is utterly worthless.
Search Engine Optimization needs to be designed into the website.
NorCal Consultants chart out the SEO plan before beginning our
design or redesign. We start with keyword research, create a
keyword plan and use these keywords in page names, navigation,
linking and headings to dramatically improve the design’s
effectiveness. A well-designed website has many facets, but
it is hard to beat a website designed with CLASS (Content, Logical
flow, Aesthetics, Simplicity, SEO)
Click
here for a customized plan and pricing for Web Design |
